Fashion faux pas: Fashion trends are costing the environment
Despite the latest trends, from blacklove to cowboy hats to low-rise jeans, models are sure to fly from the airport to consumers as they exit fashion week. Australia next week.
But before the fascists splash the big bucks, researchers at the University of South Australia are urging consumers to think about shopping and spend less time learning about 'fast' fashion trends and their impact on the environment.
A new study by Unisa PhD. Candidate Erin Skinner Researchers looked at the rapidly changing fashion knowledge in Australia and consumers tend to be reluctant to change their shopping habits so they not only become less aware of the issues but also support alternatives more durable.
With Australia being one of the biggest consumers of textiles in the world, UNISA researchers say government and the fashion industry have a responsibility to better educate consumers about the impact of fast fashion and to propose options and alternative models.
“Fast fashion is demand-driven apparel where consumers opt for new fashion styles at their peak and dump them after a few dollars,” Skinner said.
“But keeping up with new trends costs money. Each year, Australians use more than 27 kilos of fabric each, of which 23 kilos are thrown away. That's an unusual weight of 6,000 kilograms every 10 minutes."
But it's not just dumps, the global fashion industry produces 20% of the world's wastewater.
“ In terms of carbon emissions , the fashion industry is combined with shipping and aviation.
"Incredible waste like this is not sustainable, so it's important the industry educates consumers about the alternatives.
"That could mean buying clothes for less, growing the clothing rental industry, educating online influencers, or highlighting the financial value of finding more affordable non-essentials online."
“Finally, we need consumer awareness and change. This is where our research comes in. We can develop appropriate solutions and change policy by explaining what the average Australian knows or thinks about sustainable fashion. Slow mode .
The next step in the study is to determine whether the psychosocial tools used in the pilot intervention can help reduce the frequency of purchases of clothing by consumers.
Three tips to make positive changes to your wardrobe and protect the environment
- Exit the “trend mill”; Take the time to think about your personal style so you don't get tempted by all the subtle trends.
- Buy clothes! The most durable clothes you already own, wear them.
- Remember: clothes come last. Wherever you go, take good care of your clothes so they last as long as possible.
Excerpt: Fashion faux pas ፡ የፋ Fashion trends harm the environment (May 11, 2022) May 11, 2022 Retrieved from https://phys.org/news/2022-05-fashion-faux-pas-trends-environment .html
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